{"title":"Culinary Matcha","description":"\u003cp\u003eCulinary matcha is purpose-built, not lesser. These grades are cultivated and milled for performance — robust flavour and stable colour that stay vivid through milk, heat, ice and mixing, cup after cup after cup.\u003c\/p\u003e\u003cp\u003eTsubasa, our café grade, was made for oat-milk lattes and long service days; its toasty, grassy body keeps its voice through steaming, baking and chocolate work alike. Atsumi, our commercial grade, is the workhorse behind high-volume menus — autumn-harvested for deeper colour and a flavour that holds its shape in shaken, sparkling and frozen drinks. Both arrive tested twice, in Japan and in India. Buying for a café or brand? \u003ca href=\"\/pages\/wholesale\"\u003eStart on our wholesale page\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"everyday-matcha-atsumi","title":"Matcha Atsumi","description":"\u003cp\u003eAn autumn-harvested matcha sourced from diverse tea-growing regions across Japan. Atsumi offers a bolder, more energetic profile than traditional ceremonial grades, with a robust character that holds its shape in chilled and carbonated preparations.\u003c\/p\u003e\u003cp\u003eCommercial grade here means purpose-built: optimized for intensity, color stability, and high-volume scalability.\u003c\/p\u003e","brand":"Commercial-Grade | Multi-Region Autumn Blend","offers":[{"title":"30g","offer_id":42774083010608,"sku":"YZ-ATSUMI-30G","price":529.0,"currency_code":"INR","in_stock":true},{"title":"50g","offer_id":42774083043376,"sku":"YZ-ATSUMI-50G","price":849.0,"currency_code":"INR","in_stock":false},{"title":"100g","offer_id":42774083076144,"sku":"YZ-ATSUMI-100G","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/6284\/8816\/files\/atsumi-hero.png?v=1781418199"},{"product_id":"matcha-tsubasa","title":"Matcha Tsubasa","description":"\u003cp\u003eA commercial-grade Uji-based matcha designed for versatility and high-performance. Tsubasa combines robust flavor with exceptional stability, staying bright through intense baking and complex mixing. The toasty-grassy profile provides enough intensity to shine in professional preparations while remaining balanced enough to enjoy in a simple preparation when made at home.\u003c\/p\u003e","brand":"Premium Culinary-Grade | Uji-Based Cultivar Blend","offers":[{"title":"30g","offer_id":42774083502128,"sku":"YZ-TSUBASA-30G","price":699.0,"currency_code":"INR","in_stock":true},{"title":"50g","offer_id":42774083534896,"sku":"YZ-TSUBASA-50G","price":1099.0,"currency_code":"INR","in_stock":false},{"title":"100g","offer_id":42774083567664,"sku":"YZ-TSUBASA-100G","price":1899.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/6284\/8816\/files\/tsubasa-hero.png?v=1781418213"}],"url":"https:\/\/yuzen.in\/collections\/culinary-matcha.oembed","provider":"Yūzen Matcha","version":"1.0","type":"link"}