Waves of green matcha plants under a cloudy sky

About Yūzen

We began with a simple goal, making matcha the right way. Everything we do is guided by three principles: transparency, accessibility, and uncompromising quality.

Our matcha comes from Uji, Japan, the birthplace of the tea ceremony. From shading and harvest to milling and testing, we’re hands-on at every step. It’s the matcha we drink ourselves and we want you to taste that clarity in every sip.

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100 percent Japanese origin, shade grown, tested for safety and quality.

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Philosophy
of Stillness

Most energy products sell acceleration. Yūzen is interested in what happens after the rush. Our version of stillness isn’t about stopping – it’s about moving through the day with clarity, without the noise of jitters, crashes or scattered attention.

Matcha helps create this state through a unique pairing: caffeine for lift and L‑theanine for calm focus. The result is a few hours of quiet, steady awareness – a state the Japanese call Zanshin: relaxed alertness. For us, that’s stillness in motion

Every touchpoint at Yūzen is designed to echo this feeling. The way the powder folds into water. The slow circular whisking. The deliberate pause before the first sip. Even our digital experience is built as a gentle progression rather than a hard sell – an invitation to tune back into your senses for a moment before stepping into the next task.

The Four States of a Yūzen Ritual

Drift

You Arrive.

The first inhale of aroma, the colour in the bowl, the shift from whatever you were doing before.

Focus

You prepare.

Scooping, whisking, paying attention to your hands. The tiny ceremony that centres your mind.

Align

You Drink

Nutrients, caffeine and L‑theanine begin to work together; your nervous system settles into a steady gear.

Illuminate

You Move

For the next few hours, you feel clear, switched on, present – without the brittle edge of a coffee high.

How we grow, mill, test our matcha

THE CRAFT

Before harvest, tea plants are shaded for 3–4 weeks, deepening colour and preserving L-theanine for calm, focused energy. We use first-flush spring leaves, resulting in a smoother texture, clean umami sweetness, and fresh ooika (覆い香) aroma.

Shading and harvest define matcha. Milling simply reveals it.

Post-harvest, leaves are steamed to halt oxidation, dried flat, and de-veined into tencha. Tencha is the refined base, not yet matcha.

Stone milling delivers a time-honored, low-heat grind for ultra-fine, nutrient-rich matcha with a creamy texture. Precision bead milling provides efficient, scalable production while maintaining high quality for broader accessibility and versatility in our offerings.

Both methods are chosen intentionally, depending on what the grade is designed to do

Our Japanese processing partners run facilities certified to FSSC 22000 and the Japanese Agricultural Standard (JAS), upholding the highest standards in food safety and agricultural quality. Every shipment to India is rigorously tested under FSSAI guidelines for heavy metals, pesticides, and microbial contaminants before it reaches our warehouse. It's the essential groundwork of our craft, one that lets us deliver with full confidence to multinational coffee chains, hotels, specialty cafés, and homes alike.

Certificates of Analysis are provided to partners who need them and available for each batch.

UJI AND BEYOND: JAPAN'S PREMIER TERROIRS

Yūzen’s ceremonial grades start in Uji, Kyoto – the cradle of Japanese tea culture and birthplace of the shaded tea methods that gave rise to matcha. Here, mineral‑rich soils, misty rivers and centuries of craft create leaves with deep umami and an electric green colour.To balance heritage with resilience and flavour diversity, we also offer blends sourced from Kagoshima and Shizuoka. Kagoshima’s volcanic soils bring vivid, grassy sweetness; Shizuoka adds structure and consistency for matcha that stands up beautifully in lattes, bakes and cocktails.Behind every grade – from Imperial ceremonial to robust culinary – is a specific blend of terroir, cultivars and shading, shared openly instead of hidden behind vague labels