Cinematic montage of Japanese ceremonial grade matcha preparation: showing vibrant green powder texture, traditional chasen whisking, and pouring fresh matcha lattes in India

Calm. focus. clarity.

Japanese craft meets an Indian routine.

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Illustration of a green whisk and bowl with floral patterns on a white background

From Japanese craft to modern ritual.

Sourced from historic tea regions, rigorously tested, and transparently handled, Yūzen brings matcha that supports focus, flow, and trust for cafés, creators and everyday rituals.

Our curated collaborations

YŪZEN X OATSIDE

Good matcha deserves a milk that performs. Buy Oatside for bulk discounts →

YŪZEN X HANA STUDIO

Handmade kusenaoshi and katakuchi, in YŪZEN's signature glazes. Explore other YŪZEN designs →