Which Matcha Is Right for You?

A short guide to choosing

Every Yūzen matcha begins in Japan and ends in a different kind of cup. Some are milled for stillness, some for milk, some for the pace of a working café. This page places them side by side, so the choice becomes quiet and obvious.

Swipe to compare →

DaichiThe purist's bowl NamiThe everyday ceremonial SakuraThe bold oneReturning soon TsubasaBuilt for oat milk & heat AtsumiThe café workhorse HojichaThe evening cupReturning soon
Grade Ceremonial Ceremonial Ceremonial Café grade Commercial grade Barista grade
Cultivar Single-cultivar Okumidori Okumidori-led blend Yabukita-led blend Uji multi-cultivar Multi-region autumn blend Uji tencha, roasted
Shading 31 days 28 days 28 days 28 days 28 days N/A
Milling Stone-milled Bead-milled Bead-milled Bead-milled Bead-milled Bead-milled
Character Gentle sweetness, pronounced umami, soft florals Chocolate-like notes, layered umami, creamy body Nutty, earthy, full-bodied, clean finish Toasty-grassy, vivid green, stays bright above 80°C Bold and energetic — wheatgrass, roasted soy, mineral edge Warm caramel, roasted nut, smooth and mellow
Best as Koicha, usucha — water first Usucha, everyday lattes, cold brews Rich lattes, frappés, desserts Oat-milk lattes, baking, soft serve Shaken iced drinks, sparkling matcha, high-volume menus Evening cups, hot or iced hojicha lattes
Umami ●●●● ●●●● ●●●● ●●●● ●●●● ●●●●
Astringency ●●●● ●●●● ●●●● ●●●● ●●●● ●●●●
Caffeine 80–140 mg / 2 g 80–140 mg / 2 g 80–140 mg / 2 g 80–140 mg / 2 g 80–140 mg / 2 g Naturally low
From ₹1,549 · 30g ₹1,099 · 30g ₹899 · 30g ₹699 · 30g ₹529 · 30g ₹699 · 30g
Explore Daichi Explore Nami Returning soon Explore Tsubasa Explore Atsumi Returning soon

The flavour map

Six teas, two questions: how deep do you want the umami, and how ceremonial is the moment? Hover over a tea to meet it — click to explore.

Swipe to explore →

Everyday Ceremonial Umami depth → Sakura Sakura The bold one Returning soon Hojicha Hojicha The evening cup Returning soon Atsumi Atsumi The café workhorse From ₹529 · Explore → Tsubasa Tsubasa Built for oat milk & heat From ₹699 · Explore → Nami Nami The everyday ceremonial From ₹1,099 · Explore → Daichi Daichi The purist's bowl From ₹1,549 · Explore →

Faded dots are between batches and returning soon. Umami placement follows the sensory meters above.

Where are you in your matcha journey?

Matcha rewards patience. Most people don't start with the rarest cup — they arrive at it. Wherever you are, there is a Yūzen made for that moment.

Beginning · Drift

Start with Tsubasa

Forgiving, versatile, and built for milk — Tsubasa makes an excellent first latte and never punishes an imperfect whisk. Learn the rhythm here.

Begin with Tsubasa

Deepening · Focus

Level up to Nami

When you begin tasting the difference, Nami is waiting — a true ceremonial with chocolate-like sweetness that works with water, milk, or ice.

Move to Nami

Refined · Align

Arrive at Daichi

Single-cultivar Okumidori, stone-milled in Uji. For the drinker who takes it with water, notices the florals, and wants nothing in the way.

Arrive at Daichi

And whenever the day winds down — Hojicha is the low-caffeine evening companion to them all.