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Umami (Level 1/4)
Savory taste distinct from 5 basic tastes.
Savory taste distinct from 5 basic tastes.
Astringency (Level 2/4)
Dryness or puckering mouthfeel.
Dryness or puckering mouthfeel.
Texture (Level 3/4)
Tartness or sourness level.
Tartness or sourness level.
Vibrancy (Level 4/4)
Sharp, pungent taste level
Sharp, pungent taste level
Hojicha
Rs. 849.00
Rs. 699.00
Houjicha, directly translated from Japanese as “roasted tea,” is a style of green tea known for its smoky, nutty flavor and warm light to dark brown color. These distinctive characteristics come from a unique production method. Tea leaves and twigs are gently roasted in a porcelain pot over a charcoal flame, then ground into a fine powder. Roasting creates houjicha’s signature aroma and hue while naturally lowering its caffeine content, making it a mild alternative to other green teas.
Our signature houjicha is crafted from stems and leaves of tencha from Uji and is slow roasted at a relatively low temperature to preserve the tea’s natural flavor and balance.
Currently available for bulk orders only.
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| Origin | Uji, Japan |
|---|---|
| Harvest | First Flush Tencha |
| Processing | 25 days shade, Bead-milled |
| Character | Roasted, toasty depth with warm caramel and nutty notes. Lower in caffeine, smooth and mellow with a clean finish. The roasting process creates a comforting, earthy flavor, easy to enjoy any time of day. |
| Usage | Hot tea, iced tea, lattes (hot or cold), blended drinks. Pairs beautifully with milk or enjoyed straight. |
| Cultivar | - |
Umami (Level 1/4)
Savory taste distinct from 5 basic tastes.
Savory taste distinct from 5 basic tastes.
Astringency (Level 2/4)
Dryness or puckering mouthfeel.
Dryness or puckering mouthfeel.
Texture (Level 3/4)
Tartness or sourness level.
Tartness or sourness level.
Vibrancy (Level 4/4)
Sharp, pungent taste level
Sharp, pungent taste level
Related products
The ritual
How to brew Hojicha
01 · Measure
Measure
Measure 2 g of Hojicha. No sifting fuss — roasted tea is forgiving.
02 · Whisk
Whisk
Whisk with hot water for a straight cup; the roasted leaf takes heat gracefully.
03 · Or a latte
Or a latte
Work into a paste with a little warm water first, then top with steamed or iced milk.
04 · Unwind
Unwind
Pour it in the evening — naturally low in caffeine, calming rather than stimulating.
Dose — 2 gWater — HotCaffeine — Naturally low
The lineup
How Hojicha compares
| Daichi | Nami | Sakura | Tsubasa | Atsumi | Hojicha | |
|---|---|---|---|---|---|---|
| Grade | Ceremonial | Ceremonial | Ceremonial | Café grade | Commercial grade | Barista grade |
| Best as | Koicha & usucha — water first | Everyday lattes & usucha | Rich lattes & desserts | Oat-milk lattes & baking | Iced, shaken & sparkling | Evening cups, low caffeine |
| From | ₹1,549 · 30g | ₹1,099 · 30g | ₹899 · 30g | ₹699 · 30g | ₹529 · 30g | ₹699 · 30g |
Before you brew
Questions, answered
What is hojicha?
Houjicha (ほうじ茶) means "roasted tea." Ours is crafted from the stems and leaves of Uji tencha, slow-roasted at a low temperature until smoky and nutty, then ground fine. The cup pours a warm, light brown — matcha's mellow evening counterpart.
Does hojicha have caffeine?
Naturally far less than matcha. Roasting mellows the leaf, leaving a gentle cup you can pour in the evening without unsettling your night.
What does hojicha taste like?
Roasted, toasty depth with warm caramel and nutty notes — smooth, mellow, and comforting, with a clean earthy finish.
How do I prepare it?
Whisk 2 g with hot water for a straight cup, or make it a latte — whisk into a small amount of warm water first, then top with steamed or iced milk. It pairs beautifully with milk, or stands quietly on its own.
Is hojicha good before bed?
It is the cup we reach for after dark — naturally low in caffeine, easy on digestion, and calming rather than stimulating. If matcha is your morning, hojicha is your evening.
How should I store it?
Sealed tight, cool, and dark. Refrigerate after opening and finish an opened pouch within a few weeks — the roasted aroma is at its best when fresh.
When will Hojicha be back?
Hojicha is between batches and returning soon. Orders are dispatched within 24 hours of stock going live, with delivery in 3–5 business days across India.
