Understanding Matcha
What is matcha and how is it different from regular green tea?
Matcha is 100% stone-ground shade-grown green tea leaves from Japan. Unlike regular green tea where you steep and discard the leaves, with matcha you consume the entire leaf. That means up to 137 times more antioxidants, plus the full spectrum of L-theanine, chlorophyll, and nutrients.
Where is your Matcha sourced from?
We partner directly with multi-generational family farms, tea co-operatives and reputed matcha processors in Uji, Kyoto. We conduct quarterly visits to maintain standards and relationships.
What's the difference between Ceremonial and Commercial grades?
While Ceremonial and commercial grades are just marketing terms coined in the West, they broadly indicate:
Ceremonial Grade: This is the highest quality, made from the youngest tea leaves. It has a vibrant green color and a delicate, umami-rich flavor. It is best used for whisked hot tea, iced matcha lattes, or high-end beverages where the flavor profile is front and center.
Commercial Grade: Slightly stronger in astringency and lighter in color. It is robust enough to withstand high heat and mixing with other ingredients. Perfect for baking (cookies, cakes), smoothies, ice creams, and packaged FMCG products.
Which grade should I start with?
If you're making lattes or drinking it traditionally, start with Ceremonial. If you're baking or making smoothies, go Commercial.
How much matcha should I use per serving?
1.5-2.5 grams (about half a teaspoon) for traditional preparation or lattes. Adjust based on your taste preference.
How many servings can I have in a day?
Most people can tolerate upto 2-3 servings daily. Matcha contains 75mg - 175mg of caffeine per serving, so adjust based on your caffeine tolerance. However we recommend 1 serving only on a daily basis to not affect your body's tolerance and maintain caffeine sensitivity.
When should I drink matcha?
Morning for sustained energy, or midday as an alternative to coffee. Avoid late afternoon or the evenings if you're sensitive to caffeine.
Can I drink matcha every day?
Yes, as long as you're using quality matcha with no fillers or additives. Just pure shade-grown tea.
Is matcha safe during pregnancy or breastfeeding?
Matcha contains caffeine and not recommended during pregnancy or during breastfeeding. However we recommend you consult your healthcare provider about appropriate caffeine intake during pregnancy or breastfeeding.
Can kids have matcha?
Due to the caffeine content, matcha isn't recommended for young children. For older kids, use smaller amounts and consult a pediatrician.
Quality & Testing
Is your matcha FSSAI compliant?
Yes. Every shipment is tested under FSSAI guidelines for heavy metals, pesticides, and microbial contaminants before reaching our warehouse.
Are your teas certified and tested?
Yes. Available in JAS Organic (Japan) certified options. Production quality is managed under FSSC 22000 certified food safety management. Each batch undergoes physicochemical analysis and sensory evaluation by tea experts.
What kind of testing do you do?
Every batch is tested for total bacterial count, coliforms, moisture content, color, and particle distribution along with FSSAI mandated 150+ tests for heavy metals, pesticides and other harmful substances.
Do you provide a Certificate of Analysis (COA)?
Yes, for bulk orders and manufacturing clients. Contact us at hello@yuzen.in.
How can I verify your matcha is authentic Japanese?
We provide origin documentation, certifications upon request to our B2B clients. We're transparent about sourcing, cultivars, and processing methods.
Orders & Pricing
Do you offer samples?
Yes. Contact us at hello@yuzen.in to arrange samples before committing to a bulk order.
Will I receive a GST Invoice?
Yes. All B2B transactions include a compliant GST invoice for Input Tax Credit (ITC).
Do you offer White Labeling or Private Labeling?
Only through carefully considered partnerships with brands who value authenticity. Contact us to discuss.
Storage & Shipping
How should I store matcha?
Keep it in a cool, dry place away from direct sunlight. Once opened, reseal tightly and refrigerate if possible. Matcha is sensitive to heat, light, and moisture.
What is the shelf life?
Unopened: 12 months from manufacturing date when stored properly. Opened: Best consumed within 2-3 months for optimal freshness.
How long does shipping take?
Typically 3-5 business days for most locations. Serviceable locations and time taken depends on our logistics partners (DTDC & Bluedart domestically)
How is bulk matcha packaged?
In aluminum foil-lined, resealable, food-grade pouches that block 100% light
Café & Business Support
Do you provide recipes or training?
Yes. We provide a Barista Guide with every Horeca order with ratios for matcha lattes, iced matcha, and frappes. For larger accounts, we can arrange on-site training.
Can we visit your warehouse?
Yes, for serious business inquiries. Contact us to arrange a visit.
Please note that visits are at our discretion and availability.
Do you provide marketing support?
For established partnerships, yes. Product education materials, menu consultation, and launch support are available based on your needs and volume.
Why is your matcha priced differently from others?
Our price reflects authentic Uji, Kyoto origin, proper shade-growing (25+ days), direct partnerships with Uji farms, co-operatives and processors. We also are compliant with FSSC 22000 certified processing, JAS Organic and FSSAI food standards. Having a lot of compliant moving pieces in the supply chain contributes to the pricing.
